How can I help you?

I’m an experienced and capable project generalist with a proven track record in health promotion, social marketing and community-based research. And I’d like to work with you.


I’m available to contribute to your work in these main ways:

  1. Strategic planning
  2. Obtaining funding
  3. Health promotion consultancy
  4. Social marketing
  5. Mouthing off

Read on below, or see the bottom of the page for my credentials, availability and contact details.

strategic planning

I am interested and experienced in all aspects of strategy development. I can facilitate planning workshops, undertake desktop review, consult with stakeholders, and develop clear planning and strategy documents in a range of formats to support quality practice for your program or service.

As a senior project worker and program advisor I have developed templates for strategic planning purposes, and supported frontline staff and project workers to think conceptually and strategically in order to plan and document their work.

I have developed plans for work on different levels, including program level, such as project plans and campaign briefs, service level, such as communications planning, and statewide plans like the Cancer Council of Victoria’s Under-Screened Recruitment Strategy (2012-2014).

obtaining funding

I turned 30 in 2011 and by that time I had earned over a million dollars in new funding for health promotion programs. I combine my skills in strategic planning and community-based research, as well as my ability as a writer, to offer funders a compelling case to fund innovative work.

For example, in 2010, as campaign coordinator at Living Positive Victoria, I obtained three years funding for a politically sensitive project working with sexually adventurous men who have sex with men to increase their access to culturally appropriate resources around HIV risk.

In 2011, I liaised with our funder to write a proposal that earned mid-six figures in funding for a three-year peer education program for CALD communities affected by HIV, skipping the usual pilot stage. The funding was recently made recurrent.

In 2012, strategy documents I wrote supported the grant of mid-six figure funding for partnership work with communities that screen for preventable breast, bowel and cervical cancer at lower rates, including Aboriginal people, CALD communities and low SES locations.

health promotion consultancy

I am capable and experienced in aspects of health promotion that are often challenging:

  • Engaging and working effectively across cultures around sensitive topics
  • Conceptualising and responding to stigma and health disparities
  • Addressing intersectional risks (such as culturally diverse LGBTI people)
  • Developing evaluation strategies for complex community interventions
  • Planning and evaluating social marketing campaigns and initiatives

In 2012 I worked in partnership with Foundation House to deliver training to nurses in the Refugee Health Network on how sex between men may be configured among refugees and asylum seekers. This is as tricky as topics come, but the post-workshop evaluation showed participants strongly appreciated the approach I took — back to basics but not dumbing anything down.

As screening program advisor at Cancer Council Victoria I used the fundamental causes of disease model (Link & Phelan 1995) to develop a plan for increasing screening participation in under-screened communities. This identifies and targets the mechanism through which communities under pressure take longer to respond to new prevention opportunities, due to differences in their access to flexible resources like knowledge, money, social connections, and health literacy. This resulted in a more coherent strategy than ones that ‘address’ social determinants.

In my current work as a research officer with the What Works and Why project, I co-facilitate workshops with Dr Graham Brown that seek to articulate program theories for peer-based interventions in HIV and hepatitis C prevention. This is based on the insight that communities are complex adaptive systems that are capable of learning and adapting to changes in their environment. If you are interested in consultancy around this kind of work, I’d invite you to contact Dr Graham Brown to express your interest.

social marketing strategy

Since 2004 I have used social marketing frameworks to plan campaigns and projects in community-based health promotion. I’ve worked on the Victorian AIDS Council Staying Negative campaign, the Living Positive Victoria campaigns for syphilis testing in 2008 and ENUF Stigma campaign in 2012-14, campaigns against stigma by AIVL and AFAO.

I’ve also used the social marketing framework to plan a groundbreaking peer education campaign around HIV in newly-arrived refugee communities, and to plan Victoria’s strategies to promote breast, bowel and cervical cancer screening in under-screened communites including Aboriginal people, CALD communities and people living in low SES locations.

I recommend a social marketing approach when you need to demonstrate the use of evidence-based strategies but at the same time want to keep issues of your target audience members’ culture and autonomy ‘in the mix’.

mouthing off

The key value proposition when you deal with me is that I always take a unique and informed perspective. I’m available to write articles, sit on reference groups, speak at conferences, and share my perspective or findings and lessons learned from my past work.

For example, in 2011 I attended a forum organised by the South Australian Department of Health to help it better understand the needs of culturally and linguistically diverse groups around HIV and sexual health. My presentation focused on research methods. Esoteric? Not at all — I pointed out that in such small groups, there will never be ‘evidence’ in the usual sense of surveys and statistics, so instead what’s needed is a rolling program of action research and community engagement. This was taken up in policy and practice in South Australia and helped overcome the ‘evidence impasse’ that often paralyses health promotion work with culturally diverse communities.

In 2009 the Australian Federation of AIDS Organisations contracted me through Living Positive Victoria to conducted a review of the evidence around strategies for stigma reduction. The following year, I contributed an article to HIV Australia titled “Solutions to Stigma“, which provides a plain language summary of the findings. Analytics from Google and show me there is strong and continued interest in this piece.


From mid-October 2014 to Dec 2015 I am available two days per week for short, self-contained projects, or to lend a spare pair of hands to someone working on a larger project. My hourly charge is $50. My availability may change, so please feel free to contact me to discuss your requirements.

contact me