The mini horror movie before bedtime

This week marks the 25th anniversary of the Grim Reaper ad first going to air, and I have a guest post at Croakey reflecting on its legacy.  For people working in the HIV sector, hating on the campaign (and its creator, S-aye-aye-mon Reynolds) is almost mandatory.  Like a lot of people, though, if I’m honest, I feel a certain nostalgic fondness for the ad itself, so I wanted to keep it reasonably even-handed while still acknowledging its downsides — as my colleague puts it, hiding the beetroot in the chocolate cake.*

Read the full post here

* Not a sexual metaphor (see recipe).

Author: Daniel Reeders

I study the cultural dimensions of the social governance of health.

One thought on “The mini horror movie before bedtime”

  1. My 18 year old students have seen re-runs and it stuck with them.

    Good points about the ad creating a sense of urgency within the wider community, and the potential of fear to disable.

Comments are closed.