This week marks the 25th anniversary of the Grim Reaper ad first going to air, and I have a guest post at Croakey reflecting on its legacy. For people working in the HIV sector, hating on the campaign (and its creator, S-aye-aye-mon Reynolds) is almost mandatory. Like a lot of people, though, if I’m honest, I feel a certain nostalgic fondness for the ad itself, so I wanted to keep it reasonably even-handed while still acknowledging its downsides — as my colleague puts it, hiding the beetroot in the chocolate cake.*
* Not a sexual metaphor (see recipe).